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Aisha M. Sheriff and Nagesh, P. (2007) The advertising challenge: Understanding the multifaceted youth. ICFAI Journal of Consumer Behavior, 2 (4). pp. 59-65.
Uma Warrier and Aisha M. Sheriff (2007) Significance of Eq in stress reduction & coping. Ushus Journal of Business Management, 6 (1). pp. 33-47. ISSN 0975-3311