The advertising challenge: Understanding the multifaceted youth

Aisha M. Sheriff and Nagesh, P. (2007) The advertising challenge: Understanding the multifaceted youth. ICFAI Journal of Consumer Behavior, 2 (4). pp. 59-65.

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The paper focuses on the importance of understanding young consumers. It reflects the changing lifestyle trends of youth, which has become a contributing factor to the decision of advertisers to focus on India's young, sophisticated consumers. It reveals that the influence of young people on the consumer marketplace is substantial and undeniable.

Item Type: Article
Subjects: G Commerce > Management Science
Divisions: Department of > Management
Depositing User: Arshiya Kousar Library Assistant
Date Deposited: 09 Nov 2022 05:36
Last Modified: 09 Nov 2022 05:36

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