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Ashoka, M. L. and Rakesh, T. S. and Madhushree, S. (2017) Consumer perception and satisfaction towards internet banking and mobile banking with reference to nationalized banks in rural India. International Journal of Asian Business and Information Management, 8 (4). pp. 29-40. ISSN 1947-9646
Ashoka, M. L. and Rakesh, T. S. (2017) Retailers’ perception towards soft drinks in Belthangady taluk. Asian Journal of Research in Business Economics and Management, 7 (6). pp. 127-134. ISSN 2249-7307
Ashoka, M. L. and Rakesh, T. S. (2017) A case study on small scale soft drinks manufacturing entrepreneurs in Belthangady Taluk. Journal of Entrepreneurship & Management, 6 (2). pp. 40-45. ISSN 2277-6850
Ashoka, M. L. and Rakesh, T. S. (2016) Factors influencing buying behavior of consum-ers of domestic soft drinks: A case study. NITTE Management Review, 10 (2). pp. 44-53.