A case study on small scale soft drinks manufacturing entrepreneurs in Belthangady Taluk

Ashoka, M. L. and Rakesh, T. S. (2017) A case study on small scale soft drinks manufacturing entrepreneurs in Belthangady Taluk. Journal of Entrepreneurship & Management, 6 (2). pp. 40-45. ISSN 2277-6850

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Abstract

There are many small soft drinks manufacturing units operating in the Dakshina Kannada district, one of the coastal regions of Karnataka state. It is a region having a long summer periods with radiant heat. These small local soft drinks makers try very hard to conquer the market. Many units started running the soft drinks manufacturing business after the survey of market potentials in this region and tried to cater to the needs of the local consumers. These local players have a strong network with retailers to reach consumers in this region against multi-national companies (MNCs)like PepsiCo and Coca Cola. In this background, the current study is taken up to highlight the problems and challenges which are faced by the local soft drinks makers in Belthangady taluk of Dakshina Kannada district.

Item Type: Article
Uncontrolled Keywords: Carbonated Soft Drinks (CSDs), Coca Cola, Entrepreneurs, Pepsi, Multi-National Companies (MNC), Local Players
Subjects: G Commerce > Commerce
Divisions: Department of > Commerce
Depositing User: MUL SWAPNA user
Date Deposited: 31 May 2019 06:05
Last Modified: 31 May 2019 06:05
URI: http://eprints.uni-mysore.ac.in/id/eprint/733

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