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Ashoka, M. L. and Mahnam, Ali Reza (2014) Effectiveness of customer relationship management practices In star hotels in Karnataka. International Contemporary Research Journal in Management and Social Science, 1 (1). pp. 15-23.
Mahnam, Ali Reza and Ashoka, M. L. (2011) Customer Relationship Management in Star Category Hotels in Mysore. Asian Journal of Development Matters, 5 (1). pp. 8-13.