Sadhana, P. Naik and Shashidhara, K . and Lokeshappa, H. (2017) Branding of information products. Library Progress, 37 (2). pp. 164-169. ISSN 2320-317X
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Branding is an important part of Internet commerce, as branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. When working on branding, or building a brand, companies that are using web pages and search engine optimization have a few details to work out before being able to build a successful brand. Coordinating domain names and brand names are an important part of finding and keeping visitors and clients, as well as branding a new company.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Brand, Branding of own information products, Importance, Advertising, Marketing, Information Technology. |
| Subjects: | ?? Z665 ?? |
| Divisions: | Department of > Library and Information Science |
| Depositing User: | C Swapna Library Assistant |
| Date Deposited: | 28 May 2019 09:46 |
| Last Modified: | 28 May 2019 09:46 |
| URI: | http://eprints.uni-mysore.ac.in/id/eprint/587 |
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