The Impact of Social Media on Afghanistan's Tourism Industry: A Roadmap for the Future in the Internet Highway

Hashimy, Sayed Qudrat and Halim, Timor Shah (2023) The Impact of Social Media on Afghanistan's Tourism Industry: A Roadmap for the Future in the Internet Highway. Law and Social Policy Review, 1 (1). pp. 17-50. ISSN 978-81-960702-5-0

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Abstract

This paper examines the impact of social media on the development of Afghanistan’s tourism industry. Despite the country’s rich cultural heritage and natural beauty, tourism in Afghanistan has been hindered by ongoing conflicts and security concerns. Social media has emerged as a potential solution to this problem, providing a platform for promoting Afghanistan’s tourism destinations to a global audience. This paper explores the opportunities and challenges of using social media for tourism development in Afghanistan, including increased visibility, user-generated content, direct communication, influencer marketing, and destination marketing. However, the paper also highlights the challenges that must be addressed, such as ensuring the safety of tourists and the need for infrastructure development. Through an analysis of the current state of Afghanistan’s tourism industry and its potential for growth, this paper bridges the gap between theory and practice, providing insights for policymakers and practitioners in the field of tourism development.

Item Type:	Article
Uncontrolled Keywords:	Social media, Tourism Industry, Tourism Place in Afghanistan
Subjects:	L LAW > LAW
Divisions:	Department of > Law
Depositing User:	Dr Raju C
Date Deposited:	15 Apr 2023 09:30
Last Modified:	06 May 2023 05:21
URI:	http://eprints.uni-mysore.ac.in/id/eprint/17474

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