Rashmi Kumari, A and Nagaraja, S (2016) Impact of radio Siddhartha community radio station on the integrated development of Tumkur taluk - A sociological study. Journal of Media and Social Development, 4 (4). pp. 70-79. ISSN 2320-8244
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Abstract
In the Indian context community radio has great possibilities of creating impact on society. India being a country of villages,rural population being predominantly engaged in different categories of employment, find it convenient to listen to the radio for both information and entertainment. Such a need can be effectively satisfied by the community radio stations. Our study focuses on understanding how the programmes are designed and their impact on the community of Tumkur taluk. The study was conducted in Tumkur taluk of Tumkur district in Karnataka state. Tumkur was selected because the community radio station services are reaching the people through direct broadcasting, narrowcasting and web streaming in this taluk. 80 respondents were selected purposively for the study through non-probability sampling technique. Questionnaire and interview schedules were used for data collection. The overall impact of community radio indicated that more changes have occurred in lifestyle and local culture of the respondents. This kind of research would help the researchers to understand how community radio plays an important role in integrated development.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Community Radio,impact, programmes, development |
| Subjects: | A Arts and Humanities > Sociology |
| Divisions: | Department of > Sociology |
| Depositing User: | Dr Raju C |
| Date Deposited: | 23 Apr 2021 05:49 |
| Last Modified: | 11 Jul 2022 11:17 |
| URI: | http://eprints.uni-mysore.ac.in/id/eprint/16209 |
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