Augustine, Shinto An analysis of the newspaper reading habits of university students. Journal of Media and Social Development, 3 (4). pp. 25-36. ISSN 2320-8244
![[img]](http://eprints.uni-mysore.ac.in/style/images/fileicons/text.png) |
Text
4-volume3issue4shintofinal.pdf Download (255kB) |
Abstract
Newspapers have decisively influenced the destiny of India as anation especially during the nationalist movement. India witnessed anewspaper revolution in 1970s and continues to have a very strongnewspaper industry. The emergence of new media has brought aboutfundamental changes to the process and practice of newspaperjournalism. The weakening of newspapers is crucial when viewed alongwith its political importance and fuelling the spirit of nationalism asascribed by Harold Innis, Marshall McLuhan and Bennedict Anderson.India with the demographic dividend of large youth population treadsto the future on the choices of the youths. Their attitude to the newspapersobviously point to the future of newspaper industry in the digital worldthat is projected as in making. Studies on the information technologypoint to the fast growing digital landscape of India and this study is ona track of a reality check about the media consumption mode of theyouth population of India. The pattern of young people’s newspaperreading and the levels of exposure to the news content and newspaperare analyzed in the paper.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Newspaper, new media, young readers, newspaper readingpattern |
| Subjects: | A Arts and Humanities > Journalism and Mass Media Communication |
| Divisions: | Department of > Journalism and Mass Communication |
| Depositing User: | Dr Raju C |
| Date Deposited: | 11 Jul 2022 10:37 |
| Last Modified: | 10 Feb 2023 05:18 |
| URI: | http://eprints.uni-mysore.ac.in/id/eprint/15753 |
Actions (login required)
 |
View Item |
