Vasudeva Prasad, S. N. and Anand, D. (2018) Consumer expectations and perception from organised retailing. International Journal of Research and Analytical Reviews, 5 (4). pp. 167-174. ISSN 2348-1269
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Abstract
Exceptional customer service and customer satisfaction have to start with understanding customer expectations. Consumer expectations are sky high and subsequently, retailers need strategies that are more instinctive and drive additional value. The business needs to know who their target customers are and get an answer to why, what, when, where and how customers look for satisfying their needs and expectations. Customers nowadays expect convenience, personalization, speed, efficiency, ease, authenticity, affirmation in their purchases. Customers make purchases not just for themselves, but to show others what’s important to them. But the expectations of customers is not stable, it keeps on changing with changing social, cultural and economic state of the consumer. In this context, the present study attempts to understand the expectation and analyze its relationship with the demographical aspects of consumers.
| Item Type: | Article |
|---|---|
| Subjects: | G Commerce > Management Science |
| Divisions: | Department of > Management |
| Depositing User: | C Swapna Library Assistant |
| Date Deposited: | 12 Mar 2020 06:05 |
| Last Modified: | 12 Mar 2020 06:05 |
| URI: | http://eprints.uni-mysore.ac.in/id/eprint/11989 |
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