Usage of social media in the 2014 Indian general elections - A review of modi factor and it czar’s digital trail

Asha K. and Usharani N. (2014) Usage of social media in the 2014 Indian general elections - A review of modi factor and it czar’s digital trail. Journal of Media and Social Development, 2 (2). pp. 1-20.

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Abstract

For the first time in India’s general elections of 2014, social media was used extensively by certain political parties and candidates. It was no different in Karnataka. Social media provided an alternative forum for parties and candidates to reach out voters. Social media has turned into additional vote base for political parties and candidates points out this study. The two national parties and one regional party made efforts to make use of the Internet based tools, though their efforts, interest and investments in terms of money were not equal. However, the social media tools used by them were more or less the same. The two national parties –the Indian National Congress (INC) commonly referred as the Congress party, and the Bharatiya Janata Party (BJP) –were way ahead of other national parties when it comes to using social media. Between the two, the BJP was more aggressive than its nearest rival the Congress on social media plank.

Item Type: Article
Subjects: A Arts and Humanities > Journalism and Mass Media Communication
Divisions: Department of > Journalism and Mass Communication
Depositing User: manjula User
Date Deposited: 15 Oct 2019 08:03
Last Modified: 15 Oct 2019 08:03
URI: http://eprints.uni-mysore.ac.in/id/eprint/9049

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