Analysis of new media usage in Karnataka assembly elections 2013

Usharani N. and Vagdevi H. S. (2015) Analysis of new media usage in Karnataka assembly elections 2013. Journal of Media and Social Development, 3 (2). pp. 53-84.

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The traditional functions of mass media have been challenged bynew media, which is changing the participation habits of the audiences.The emergence of new media as a potential force and the impact ithas on all the discourse of human life which has not left no stoneunturned is interesting to study. Mass media’s influence in electionscannot be denied. In this present study, the researchers look into thenew media usage trend in General Elections to the LegislativeAssembly in the state of Karnataka which was held during 2013 for224 constituencies. The paper studies the use of digital media in theKarnataka State Assembly elections 2013 and analyse the degree ofnew media penetration which was put to use in electioneering duringthis time.

Item Type: Article
Subjects: A Arts and Humanities > Journalism and Mass Media Communication
Divisions: Department of > Journalism and Mass Communication
Depositing User: manjula User
Date Deposited: 15 Oct 2019 05:51
Last Modified: 15 Oct 2019 06:22

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