An analysis of the impact of media orientation workshop on journalists

Usharani, N. and Vagdevi, H. S. and Shivaprasad, B. M. and Srinivasa, D. (2015) An analysis of the impact of media orientation workshop on journalists. Journal of Media and Social Development, 3 (3). pp. 3-31.

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Media plays a constructive role in any society. It is rightly dubbedas the catalyst in social transformation. This social transformation isonly possible with awareness and proper education. Mass media asrightly pointed out by Marshall McLuhan are ‘extensions of man’.This is true because media as a tool, transfer information, ideas to itsviewers, readers and listeners and there by enhance humans ability tocommunicate messages and spread knowledge which are pivotal forany society's overall development. The study assumes significancefor the fact that it aims to study how media can play a role inperforming the role of a catalyst in the society where poverty andunequal political power influence the lives of the common people. Inthis direction, it becomes imperative for the journalists who aresteering the responsibility to spread awareness to understand thevarious perspectives of Right to Education to create awareness aboutuniversalization of education in India. Through this survey analysisthe researchers trie to evaluate the impact of orientation cum workshopheld in Tumkur in Karnataka on rural journalists. The study is animpact analysis of workshop on journalists to perceive the level ofawareness and sensitivity on issues like RTE- Right to Education toachieve universalization of education to reach the children of poorand underprivileged in the society. Further, the study throws insightinto the potentialities of journalists working for rural media to increasemedia intervention in promoting social agenda.

Item Type: Article
Subjects: A Arts and Humanities > Journalism and Mass Media Communication
Divisions: Department of > Journalism and Mass Communication
Depositing User: Manjula P Library Assistant
Date Deposited: 15 Oct 2019 05:52
Last Modified: 13 Jul 2022 11:17

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