Analysis of media intervention in development-A survey of Mysore District

Usharani N. (2017) Analysis of media intervention in development-A survey of Mysore District. Journal of Media and Social Development, 5 (3). pp. 23-45.

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Mass media which is a social institution and pervades all these dimensions is yet to get recognition as a dimension to measure development.All development including social development requires some kind of behavior change on the part of stakeholders.The critique of media intervention in development of any kind premised that the overall change of social structure is the fundamental prerequisite for the attainment of genuinely human and demographic development. Media Index is a composite index obtained as a weighted combination of indicators pertaining to variety of dimensions.The focus of this study is to investigate the viability of integrating media dimension in measuring development. The crucial issues of development like Gender, Corruption, RTI, Swacch Bharath Abhyan issues, that have become the flagship programmes of successive governments have been selected to assess media intervention. The study has beenconducted in Mysore district which was declared as cleanest city in India successively for few years.

Item Type: Article
Subjects: A Arts and Humanities > Journalism and Mass Media Communication
Divisions: Department of > Journalism and Mass Communication
Depositing User: manjula User
Date Deposited: 14 Oct 2019 07:31
Last Modified: 15 Oct 2019 06:13

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