Globalization and media management in India: An empirical study

Mahesh, B. P. and Chandra Guru and Manjappa, S. V. and Radhika, C. A. and Dileep, M. (2014) Globalization and media management in India: An empirical study. International Journal of English Language, Literature in Humanities, II (V). pp. 537-549. ISSN 2321-7065

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Abstract

The subject of globalization has been widely discussed in the new millennium by the scholars, administrators, activists and others all over the world. The process of globalization has affected all spheres of human life including communication and journalism. During the last three decades, globalization has affected the media regionally, nationally and internationally. There is commendable expansion of media across the world in the age of globalization. Multi-national corporations have established the media institutions which have become instrument of profit making in the age of globalization. India adopted new economic policy in 1990-91 under the leadership of P.V.Narasimharao and Manmohan Singh. India and China have become prominent economic players in the Asian continent over a period of time. The process of globalization has definitely affected the media scenario of the country. The impact of globalization on the management of media in India has been examined systematically in the present study.

Item Type: Article
Uncontrolled Keywords: India and Media Management and Age of Globalization
Subjects: A Arts and Humanities > Journalism and Mass Media Communication
Divisions: Department of > Journalism and Mass Communication
Depositing User: Shrirekha N
Date Deposited: 11 Oct 2019 05:07
Last Modified: 11 Oct 2019 05:07
URI: http://eprints.uni-mysore.ac.in/id/eprint/8877

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