Usage patterns of cosmetic (fashionable) herbal personal care products (hpcp): A micro level field study in Mysore and Bangalore

Saki, Gity and Shivaraj, B. (2014) Usage patterns of cosmetic (fashionable) herbal personal care products (hpcp): A micro level field study in Mysore and Bangalore. International Journal of Research in Computer Application and Management, IV (X). ISSN 2231-1009

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Abstract

The present study focuses on the usage patterns of Herbal Personal Care Products (HPCP). In this research paper an attempt has been done to understand the impact of selected herbal cosmetic Products on Indian women in and around the cities of Mysore and Bangalore. The study has been undertaken with the anticipation to find the association between varied age groups and fashionable cosmetic products and to assess the frequency of usage patterns of the herbal cosmetic products among the study sample undertaken. One hundred women respondents were chosen through stratified random sampling, Where the strata chosen was the age factor. Women aged between the ages of 16 to 60 were addressed with Close-ended Questionnaires. The SPSS (v20) for windows was incorporated for the analysis. Prevalence of Conventional and traditional cosmetic usage patterns are derived and tabulated.

Item Type:	Article
Uncontrolled Keywords:	Herbal Cosmetics and Fashionable Cosmetics and Traditional Patterns
Subjects:	G Commerce > Business Administration
Divisions:	Department of > Business Administrations
Depositing User:	Users 19 not found.
Date Deposited:	05 Oct 2019 11:35
Last Modified:	05 Oct 2019 11:35
URI:	http://eprints.uni-mysore.ac.in/id/eprint/8765

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