Factors influencing the effectiveness of innovative retail banking products and services in India

Lalitha, B. S. and Ramanarayanan, C. S. (2014) Factors influencing the effectiveness of innovative retail banking products and services in India. International Journal of Research in Computer Application and Management, 4 (12).

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Innovation is a continuous process and is considered essential to remain competitive. Indian Banking industry is not an exception for this. Various technological products have been introduced by the Indian banks. The present study focuses on identifying the key factors that have influenced the effective usage of innovative banking products provided by public and private sector banks. But all the innovative banking products are not accepted in the same way by the customers. For the study primary data was collected using likert based questionnaire. This questionnaire was developed after review of literature and discussions with bank managers and experts. Collected data was analyzed using using percentage analysis, chi-square analysis, One way Anova and t-test. Cost reduction, security of information, continued usage, error free services, service quality are some of the important factors influencing the adoption of innovative banking products. Age and profession of the customers have a considerable power on the acceptance of the innovative banking products. Overall results signify that bankers should consider the above mentioned factors and enhance the service quality of innovative banking products for better customer adoption. Increased adoption of innovative banking products by customers indicates the effectiveness of the products.

Item Type: Article
Uncontrolled Keywords: Innovative Banking Products and Effectiveness and Customer Adoption and Customer Satisfaction
Subjects: G Commerce > Commerce
Divisions: Department of > Commerce
Depositing User: Arshiya Kousar
Date Deposited: 07 Sep 2019 10:31
Last Modified: 07 Sep 2019 10:44
URI: http://eprints.uni-mysore.ac.in/id/eprint/7767

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