A study of retail service quality in organised retailing

Arun Kumar, G. and Manjunath, S. J. and Naveen Kumar, H. (2012) A study of retail service quality in organised retailing. International Journal of Engineering and Management Sciences, 3 (3). pp. 370-372. ISSN 2229-600X

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Service quality has drawn attention of researcher in recent years. Service quality within the organized retailing is pivotal forsatisfying customers. By satisfying customers with quality service, business firms are expanding their market shares. Theobjective of the study is to analyze the service quality of the organized retail store that contributes to the customer satisfactionin Hassan city, Karnataka. This research uses five dimensions such as physical aspects, problem solving, personal interaction,reliability and policy. The data was collected on these dimensions by using five point likert scales from 150 respondents on thebasis of random sampling and analyzed by using SPSS software. The results showed that physical aspect, personal interactionand problem solving were positively related to overall customer satisfaction at retail stores

Item Type: Article
Subjects: G Commerce > Management Science
Divisions: Department of > Management
Depositing User: MUL SWAPNA user
Date Deposited: 31 Aug 2019 05:37
Last Modified: 31 Aug 2019 05:37
URI: http://eprints.uni-mysore.ac.in/id/eprint/7423

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