Impact of female sexual objectification in advertising on women

Snigda, Sukumar and Venkatesh, S. (2012) Impact of female sexual objectification in advertising on women. International Journal of Marketing and Management Research, 3 (5). pp. 30-36. ISSN 2229-4668

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Abstract

Sexual objectification is a state where women are viewed only as objects of sexual pleasure. Women in advertising and media are sexually objectified to sell various products and services and to attract the attention of the consumers. And sexually objectified images of women in advertising have increased causing a very bad impact on young girls and women leading to various problems like depression, low self esteem etc.

Item Type: Article
Subjects: G Commerce > Commerce
Divisions: Department of > Commerce
Depositing User: MUL SWAPNA user
Date Deposited: 23 Aug 2019 05:53
Last Modified: 23 Aug 2019 05:53
URI: http://eprints.uni-mysore.ac.in/id/eprint/6942

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