The study of improving mobile technology and customer satisfaction in India: a theoretical perspective

Adel, Qochkanlou and Babu, K. Nagendra (2012) The study of improving mobile technology and customer satisfaction in India: a theoretical perspective. International Journal of Social and Economic Research, 2 (1). pp. 6-14. ISSN 2249-6270

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Abstract

Today, many organizations are lacking an understanding of how mobile technology could benefit both the organization and its customers. Could mobile technology not only help organizations increase efficiency but also the perceived customer satisfaction? The study develops a prototype in the form of mobile Internet, which explores the value of mobile technology. The Indian telecom industry is the world's fastest growing industry and within its nation is more competitive than the other industries. The result shows how the perceived

Item Type: Article
Subjects: G Commerce > Commerce
Divisions: Department of > Commerce
Depositing User: MUL SWAPNA user
Date Deposited: 22 Aug 2019 09:39
Last Modified: 22 Aug 2019 09:39
URI: http://eprints.uni-mysore.ac.in/id/eprint/6892

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