Marzieh, Yal and Hojjat, Shukuhian (2012) Tourism in India (Mysore, Karnataka). International Journal of Social and Economic Research, 2 (2). pp. 258-265. ISSN 2249-6270
Full text not available from this repository. (Request a copy)Abstract
As tourism in India is one of the fastest growing industries today, thus within the tourism industry events are getting more and more important. People have become more interested in events of all kinds and will travel far away to participate in events that they find interesting. Events can offer various economical and social benefits for destinations and therefore, destination managers can and should employ events effectively in a tourism role. It has become widely accepted that every community and destination needs to adopt a long-term, strategic approach to event tourism thereby planning and development in order to realise the full tourism potential of events. This study was launched as a response to the lack of studies on how event tourism strategies are actually used in destinations. The study was directed to four Nordic tourism organisations and the aim was to explore how these organisations work strategically with events.
| Item Type: | Article |
|---|---|
| Subjects: | G Commerce > Business Administration |
| Divisions: | Department of > Business Administrations |
| Depositing User: | C Swapna Library Assistant |
| Date Deposited: | 14 Aug 2019 10:17 |
| Last Modified: | 14 Aug 2019 10:17 |
| URI: | http://eprints.uni-mysore.ac.in/id/eprint/6392 |
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