Importance of mass media in communicating health messages: an analysis

Naveena, N. (2015) Importance of mass media in communicating health messages: an analysis. IOSR Journal of Humanities and Social Science, 20 (2). pp. 36-41. ISSN 2279-0837

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Abstract

The demand for information about health has grown exponentially in the last few years. The media is an important ally in any public health situation. The local and international media play a vital role as the link between health workers and the larger public. Health authorities educate and entrust the media with essential health information, which is then relayed to the public in readily accessible formats through a variety of media channels. The mass media helps health workers expand their audience reach, which is crucial considering the fact that face-to-face channels of communication often require too many human resources and reach only a small number of people in large, underserved rural areas. The mass media provides an important link between the rural residents and vital health information. The mass media, in the form of the radio and television, are an effective way to persuade target audiences to adopt new behaviors, or to remind them of critical information. Besides informing the public about new diseases and where to seek help, they can also keep the public updated. The study based on secondary data which collected from relevant sources.The mass media holds out a possibility of on-demand access to content anytime, anywhere, on any communication devices. The present study intends to examine the role of media in the process of disseminating health messages

Item Type: Article
Uncontrolled Keywords: Communicating Health and Public Health and Human Resources
Subjects: A Arts and Humanities > Journalism and Mass Media Communication
Divisions: Department of > Journalism and Mass Communication
Depositing User: Shrirekha N
Date Deposited: 10 Jul 2019 09:48
Last Modified: 10 Jul 2019 09:48
URI: http://eprints.uni-mysore.ac.in/id/eprint/5064

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