Marketing of commerce education-a study on universities in Karnataka

Kumaraswamy, M. and Papaiah (2015) Marketing of commerce education-a study on universities in Karnataka. Global Journal For Research Analysis, IV (IV). ISSN 2277 - 8160

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Abstract

Education in general and higher education in particular is one of the service areas thrown open to such competition. The entry of International Providers of Educational Services (IPES) in to India is fast changing the scenario of higher education. The launching of partially self financed courses and fully self financed courses, evolving systems of franchising university courses and opting to distance and on-line mode of providing education etc., have been examples as to how the universities are entering the marketing phase in the process of service delivery. Marketing strategy largely followed by commercial service providers. Educational services have already become a marketable service and competition has become inevitable. The Young students today in the global economic system are generally lucrative goals. Their main desire is to earn money and become rich. Very few aspire for knowledge for the sake of knowledge-the aim for the older generations. Commerce education offers good prospects for the ambitious person

Item Type: Article
Subjects: G Commerce > Commerce
Divisions: Department of > Commerce
Depositing User: Shrirekha N
Date Deposited: 06 Jul 2019 06:07
Last Modified: 06 Jul 2019 06:07
URI: http://eprints.uni-mysore.ac.in/id/eprint/4815

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