Conceptual evolution of service quality-a primer

Harish, D. N. and Nagendra Babu, K. (2015) Conceptual evolution of service quality-a primer. Indian Journal of Applied Research, V (V). ISSN 2249 - 555X

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Abstract

The entire gambit of business performance in the last decade-and-a-half has faced a paradigm shift, with quality consistently being considered as one of management top-most competitive priorities and a prerequisite for sustenance and growth. Quality is proposed as the most potent tool for enhanced business performance. In today world of fierce competition, rendering quality service is a key for subsistence and success in any organisation, more so in a service organisation in the airline sector. The cardinal accent of both academia and business focused essentially on ascertaining the customers perceptions of service quality and subsequently contriving strategies to meet and surmount customer expectancies. This paper discusses the principal literature relating to the evolution of service quality

Item Type: Article
Uncontrolled Keywords: Service Marketing and Service Quality and Customer Satisfaction
Subjects: G Commerce > Commerce
Divisions: Department of > Commerce
Depositing User: Shrirekha N
Date Deposited: 04 Jul 2019 09:47
Last Modified: 04 Jul 2019 09:47
URI: http://eprints.uni-mysore.ac.in/id/eprint/4598

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