Mainstreaming women in news: myth or reality?

Usharani N. (2015) Mainstreaming women in news: myth or reality? Pragyaan: Journal of Mass Communication, 13 (1). pp. 22-26.

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Abstract

Women constitue half of the world population but continue to suffer at the hands of male dominated governance, policy, economy, technology and media. Media has not yet recognized the voice of women in news and therefore needs to be sensitized to the gender mainstreaming. The huge presence of media has not made a difference to gender inequality. Paradoxically, media do not care an ounce for the opinion of women on any issue including women's issue. Rape news in media is getting more descriptive and has shamelessly become the staple diet of media. Arushi muder case and Nirbaya gang rape news stories not st only shook the conscience of the world but also exposed the vulnerablility of the mainstream media. 21 century may be dubiously categorized as the era of women becoming the principal capital of media economy in general and TV economy in particular. The presence of women in news is still on the periphery facing bottlenecks to join the mainstream. Social media may become the new medium of free speech and expression for women. Further, the rural women have become journalists and have shown insight into the breaking of media stereotype.

Item Type: Article
Uncontrolled Keywords: Gender and Media and Equality and Mainstreaming and Media Culture and Social Media and Public Discourse
Subjects: A Arts and Humanities > Journalism and Mass Media Communication
Divisions: Department of > Journalism and Mass Communication
Depositing User: Shrirekha N
Date Deposited: 03 Jul 2019 09:56
Last Modified: 16 Oct 2019 10:02
URI: http://eprints.uni-mysore.ac.in/id/eprint/4569

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