The analysis of marketing milk factories and effects on customers behavior mechanism

Nia, F. H. and Thimmarayappa, R. and Niavand, H. (2015) The analysis of marketing milk factories and effects on customers behavior mechanism. International Journal of Sales and Marketing Management Research and Development, 5 (5). pp. 1-18. ISSN 2249-8044

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Abstract

In many cultures of the world, especially the West, humans continue to consume milk beyond infancy, using the milk of other animals (especially cattle, goats and sheep) as a food product. Initially, the ability to digest milk was limited to children as adults did not produce lactase, an enzyme necessary for digesting the lactose in milk. Milk was therefore converted to curd, cheese and other products to reduce the levels of lactose. Milk and dairy products since birth always denied a role in ensuring the physical health of human play until no consumption or low consumption of its way on the incidence of many physical illnesses opens. However, according to statistics available per capita consumption of this nutrient among Indian is well below the world average that this rate of prevalence of diseases such as osteoporosis, calcium deficiency and many other diseases among Indians enhances the frequency of losses and losses for the country. Though very heavy losses and calculate an integral charges physical and mental growth can be accounted for essentially not. Due to this short introduction to the need for extensive research in order to check the effects of various factors on consumer behavior mechanism dairy products is inevitable. In line with this study it was felt necessary to do. This research attempts to answer this question is the impact of marketing milk factors (income, familiarity with various types of dairy products, easy access to milk, packaging and the importance of awareness of the benefits of milk) on the mechanisms and behavioral mechanisms people use this product what. This research on the topic above 250 were citizens and consumers of milk in the city of mysore in india (for example) that were selected by stratified random, was examined. The results showed that the above factors and determine the main factors in the marketing and consumption of dairy products are

Item Type: Article
Uncontrolled Keywords: Milk and Marketing and Factory and Information
Subjects: G Commerce > Commerce
Divisions: Department of > Commerce
Depositing User: Shrirekha N
Date Deposited: 24 Jun 2019 11:38
Last Modified: 24 Jun 2019 11:38
URI: http://eprints.uni-mysore.ac.in/id/eprint/3772

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