The analysis of marketing milk factories and effects on customers behaviours mechanism

Haghighat, F. and Thimmarayappa, R. and Niavand, H. (2015) The analysis of marketing milk factories and effects on customers behaviours mechanism. Journal of Accounting and Marketing, 4 (3). ISSN 2168-9601

[img] Text (Full Text)
COM_2015_Hag.pdf - Published Version

Download (446kB)
Official URL: http://doi.org/10.4172/2168-9601.1000143

Abstract

Consumption of its way on the incidence of many physical illnesses opens. However, according to statistics available per capita consumption of this nutrient among Indian is well below the world average that this rate of prevalence of diseases such as osteoporosis, calcium deficiency and many other diseases among Indians enhances the frequency of losses and losses for the country. Though very heavy losses and calculate an integral charges physical and mental growth can be accounted for essentially not. Due to this short introduction to the need for extensive research in order to check the effects of various factors on consumer behaviour mechanism dairy products is inevitable. In line with this study it was felt necessary to do. This research attempts to answer this question is the impact of marketing milk factors (income, familiarity with various types of dairy products, easy access to milk, packaging and the importance of awareness of the benefits of milk) on the mechanisms and behavioural mechanisms people use this product what. This research on the topic was above 250 citizens and consumers of milk in the city of Mysore in India (for example) that were selected by stratified random, was examined. The results showed that the above factors and determine the main factors in the marketing and consumption of dairy products.

Item Type: Article
Uncontrolled Keywords: Milk and Marketing and Factory and Information
Subjects: G Commerce > Commerce
Divisions: Department of > Commerce
Depositing User: Shrirekha N
Date Deposited: 24 Jun 2019 10:53
Last Modified: 24 Jun 2019 10:54
URI: http://eprints.uni-mysore.ac.in/id/eprint/3762

Actions (login required)

View Item View Item