Verbal impact of packing on consumer buying behavior of ready-to-serve fruit beverages

Harsha Vardhan, G. and Amulya M, M. (2017) Verbal impact of packing on consumer buying behavior of ready-to-serve fruit beverages. International Journal of Business and Management Invention, 6 (8). pp. 15-21. ISSN 2319 –8028

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Abstract

The importanceof this article is based on the deep insight of verbalelements of packing that impacts consumer buying with respect to the packing of ready-to-serve fruitbeverageproducts of different companies. Further,the article also stretches its understandings to how verbal elements of packing influences when individual purchasethe products which are ready-to-serve. The basic purpose of this study is to figure out how and what factors are behind the success of packaging. The purchasing behaviour of a consumer is subjected to the overallpacking elements likebrand name, product information,nutritional information, Country-of-Origin, customer helpline,packaging shading, foundation image, material of the goods, package style, shape of wrapper and the time spent looking at a product and itspackaging in addition to consumers’ tastes and habits influences the consumer purchase decision to buy a product or brand over another. So packing performs a critical part in promoting interchanges, particularly forthe purpose of the offerand could be dealt with as a standout amongstessentialelements affecting customer's buying choice.

Item Type: Article
Uncontrolled Keywords: Packing, consumer buying behavior, ready-to-serve, fruit beverages.
Subjects: G Commerce > Business Administration
Divisions: Department of > Business Administrations
Depositing User: C Swapna Library Assistant
Date Deposited: 06 Jun 2019 09:41
Last Modified: 06 Jun 2019 09:41
URI: http://eprints.uni-mysore.ac.in/id/eprint/2676

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