Gratifications of social media among Iranian students in Karnataka State : an empirical analysis

Motaghem, Sanaz and Mahesh Chandra Guru, B. P. and Dileep Kumar, M. and Gowtham Devanoor, (2016) Gratifications of social media among Iranian students in Karnataka State : an empirical analysis. International Journal of Management and Social Science Research Review, 1 (1). pp. 181-187. ISSN 2349-6746

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Abstract

In the new millennium social media have emerged as the most popular media of communication. There are several factors which have contributed to this rapid growth and development of social media. Prominent among them include technological factors (increased broadband availability, the improvement of software tools and the development of more powerful computers and mobile devices), social factors (rapid uptake of social media by younger age groups), economic factors (increasing affordability of computers and software and growing commercial interest the social media sites) and political factors (increasing political mobilization and several political changes across the world). The world has witnessed a shift in the focus of Web applications towards social interaction, collaboration and networking. This development has also influenced education. Social media application has become a new way of life in the field of education. Scholars and technocrats had identified the ways and means for the inclusion of various social media applications in the learning process in higher education. The tools range from general-purpose tools for the generic community of interest to highly specialized tools for the support of learning in higher educational environment. The present investigation was carried out in Karnataka state to evaluate the gratifications of social media amongIranian students who are pursuing higher education.

Item Type: Article
Subjects: Social Sciences > Journalism & Mass Communication
Divisions: PG Campuses > Manasagangotri, Mysore > Communication & Journalism
Depositing User: Praveen Kumari B.L
Date Deposited: 21 Aug 2017 08:43
Last Modified: 21 Aug 2017 08:43
URI: http://eprints.uni-mysore.ac.in/id/eprint/19832

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