Aisha M. Sheriff and Nagesh, P. (2007) The advertising challenge: Understanding the multifaceted youth. ICFAI Journal of Consumer Behavior, 2 (4). pp. 59-65.
Full text not available from this repository. (Request a copy)Abstract
The paper focuses on the importance of understanding young consumers. It reflects the changing lifestyle trends of youth, which has become a contributing factor to the decision of advertisers to focus on India's young, sophisticated consumers. It reveals that the influence of young people on the consumer marketplace is substantial and undeniable.
| Item Type: | Article |
|---|---|
| Subjects: | G Commerce > Management Science |
| Divisions: | Department of > Management |
| Depositing User: | Arshiya Kousar Library Assistant |
| Date Deposited: | 09 Nov 2022 05:36 |
| Last Modified: | 09 Nov 2022 05:36 |
| URI: | http://eprints.uni-mysore.ac.in/id/eprint/17418 |
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