Green marketing initiatives in private sector industry: a comparative study of fmcg companies on corporate challenges and opportunities

Kodali, Rahul Babu (2016) Green marketing initiatives in private sector industry: a comparative study of fmcg companies on corporate challenges and opportunities. Journal of Media and Social Development, 6 (2). pp. 62-70. ISSN 2320-8244

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Abstract

The concept green marketing is evolving slowly and steadily in India. Many companies large or small both on public and private sector adopting concept into their manufacturing and marketing strategies. Now, what is green marketing? It is defined as ‘Green marketing is the marketing of environmentally friendly products and services. It is becoming more popular as more people become concerned with environmental issues and decide that they want to spend their money in a way that is kinder to the planet’ [1]. Green marketing is not only environmental friendly, it also supports sustainable development in India. The current research aims at examining the role of corporate communication in creating awareness among public on green marketing initiatives private sector companies.

Item Type:	Article
Uncontrolled Keywords:	Green marketing; communication strategies; creating awareness; consumers
Subjects:	A Arts and Humanities > Journalism and Mass Media Communication
Divisions:	Department of > Journalism and Mass Communication
Depositing User:	Dr Raju C
Date Deposited:	19 Jul 2021 11:04
Last Modified:	10 Feb 2023 05:21
URI:	http://eprints.uni-mysore.ac.in/id/eprint/16879

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