Construction of the ‘Beauty’ concept: An Analytical Study of Femina – A Leading Women’s Magazine

Banerjee, Shourini and Kakade, Onkargouda (2016) Construction of the ‘Beauty’ concept: An Analytical Study of Femina – A Leading Women’s Magazine. Journal of Media and Social Development, 6 (1). pp. 69-76. ISSN 2320-8244

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Magazines have often been adulated and have enormous readers due to its vast, varied and rich content in its glossy and colourful pages. Magazines cover issues in an in-depth manner and are read as well as preserved by the readers. The advertisements also play a key part in making the magazines widely popular. Women’s Magazines in India have a fundamental role to play in educating, informing, and creating awareness about various women issues. Magazines are instrumental in spreading awareness about various women issues and should negate the stereotyped portrayal of women as ‘fashion-obsessed’, ‘beauty-obsessed’ and portrayed as ‘Glam dolls’.This research paper deals with a content analysis of ‘Femina’ magazine, a leading women’s magazine in India for 4 months- January to April 2016 (5 issues). The space given to each component in magazine content has been adequately studied. The results reveal that the content of the magazine is highly coloured with notions of beauty, fashion and advertisements which objectify women.

Item Type: Article
Uncontrolled Keywords: Women’s’ Magazines, Stereotype, Beauty, Objectify
Subjects: A Arts and Humanities > Journalism and Mass Media Communication
Divisions: Department of > Journalism and Mass Communication
Depositing User: Dr Raju C
Date Deposited: 19 Jul 2021 06:12
Last Modified: 10 Feb 2023 05:19

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