Growth and development of regional television – Kannada

Usha Rani, N. (2016) Growth and development of regional television – Kannada. Journal of Media and Social Development, 6 (1). pp. 29-44. ISSN 2320-8244

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Researchers have estimated that there are more than 780 languages in India and the list continues to grow. Today there is greater realization of the need to preserve linguistic heterogeneity and yet again media has come to the rescue of lesser-known languages that are being crushed under the weight of language of the majorities. The State of Karnataka is the home for Kannada language spoken by the majority of the population. Kannada journalism was built on the citadels of rich heritage of Kannada literature. The language policy gave an impetus to the growth of language media in the State. Regional TV channels have become bastion of local culture reflecting language, life style, socio-economic status, and aspirations of the regional people. Tracing the growth of Kannada TV media shows that market segmentation on linguistic basis has led to the control of key media market by big corporate empire enjoying the support of advertisers

Item Type: Article
Uncontrolled Keywords: Kannada TV Channels, Doordarshan, Private TV Channels
Subjects: A Arts and Humanities > Journalism and Mass Media Communication
Divisions: Department of > Journalism and Mass Communication
Depositing User: Dr Raju C
Date Deposited: 19 Jul 2021 06:04
Last Modified: 19 Jul 2021 06:04

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