Madhurima and Kaushal, Sunita (2017) Portrayal of women in television and women’s magazines: perception of college students. Journal of Media and Social Development, 5 (3). pp. 72-84. ISSN 2320-8244
![[img]](http://eprints.uni-mysore.ac.in/style/images/fileicons/text.png) |
Text
8-volume5issue3madhurima8.pdf Download (865kB) |
Abstract
Present study was conducted on girl students of undergraduate arts stream in the age group of 17-21 years in district Ludhiana. Questionnaire as a tool of data collection was used to collect information from three hundred girl students of three colleges. The image of women in television and magazines as perceived by the young respondents has been analyzed. Respondents felt that both television and magazines portray realistic image of women. More respondents with rural background perceived positive portrayal of women on Television as it presents a real picture, while majority of the respondents from urban background admitted negative portrayal of women. Similarly, results show that respondents younger in the age were more under the influence of television characters because they treat them to be real. They start feeling that whatever is being shown on television is real. A good majority of the respondents with rural background showed interest in magazine reading as compared to the respondents with urban background. A considerable proportion of the respondents irrespective of their background, were satisfied with the text and language used in women magazines
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Portrayal of women, Television, women’s magazines, College students |
| Subjects: | A Arts and Humanities > Journalism and Mass Media Communication |
| Divisions: | Department of > Journalism and Mass Communication |
| Depositing User: | Dr Raju C |
| Date Deposited: | 23 Apr 2021 10:31 |
| Last Modified: | 10 Feb 2023 05:19 |
| URI: | http://eprints.uni-mysore.ac.in/id/eprint/16279 |
Actions (login required)
 |
View Item |
