Television as a medium of lifelong learning; analysis of DD kashir programmes

Afaq,, Fowzia and Khan, Ehtesham Ahmad (2017) Television as a medium of lifelong learning; analysis of DD kashir programmes. Journal of Media and Social Development, 5 (2). pp. 17-26. ISSN 2320-8244

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The broad aim of this research is to analyse the role of TV especially DD (Kashir) in Life Long Learning. It analyses the DD Kashir programmes with reference to language and educational purpose under different categories. Qualitative approach has been used for the study. Data has been collected from both secondary and primary sources. Primary data was collected from a self made schedule to analyse the programmes of DD Kashir having educational objective under different categories i.e. Educational, Socio-culture, Agricultural, Current affairs, Science, Health and Environment. Researcher selected 20 programmes from each area and thus total 140 programmes were selected as sample. Besides examining the programmes, 25 in-depth interviews were done to know how effectively DD (Kashir) plays a role in Lifelong Learning. The results revealed that DD (Kashir) is the main source of providing education and information related programmes and is the medium of lifelong learning for masses especially in rural areas. More over programmes telecast on DD (Kashir) were satisfactory in terms of language. Present research has relevance as it covers the broad theme of TV intervention in Lifelong learning. Moreover no other study has been conducted yet in which both the Medium and the receiver have been studied in order to examine the role of TV (DD Kashir) in Lifelong learning programme.

Item Type: Article
Uncontrolled Keywords: TV, Doordarshan Kashir, Lifelong learning
Subjects: A Arts and Humanities > Journalism and Mass Media Communication
Divisions: Department of > Journalism and Mass Communication
Depositing User: Dr Raju C
Date Deposited: 23 Apr 2021 09:42
Last Modified: 11 Jul 2022 09:41

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