The role of new media in political participation: a survey of politicians of Karnataka

Asha, K. and Usha Rani, N. (2017) The role of new media in political participation: a survey of politicians of Karnataka. Journal of Media and Social Development, 5 (1). pp. 60-99. ISSN 2320-8244

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Abstract

Political leaders, government leaders and political parties are getting closer to the masses with new media and social media platforms turning into mass media. However, the usage of digital platforms by politicians is not uniform. The study is an exploration of the usage of new media by politicians of Karnataka. The intention is to study how politicians of Karnataka are getting conversant in the usage of new media for their personal communication, daily work and for public good. In other words, the research focuses on new media consumption and usage by politicians, who are the respondents in the study. Karnataka is one among very few states in India which is leading in e-governance. The state is progressive in using technology and developing software for use of public utility. In terms of the impact of new media on the respondents, it was found that there was considerable impact in terms of usage of devices that helps in accessing new media and also awareness regarding popular social media networking sites. However, the usage as well as awareness is not very extensive and also the purpose for which they were used is limited. And the usage was found to be independent of their age, education and nature of membership of the democratic institutions.

Item Type:	Article
Uncontrolled Keywords:	Politicians, Participation, New Media, Public Sphere,
Subjects:	A Arts and Humanities > Journalism and Mass Media Communication
Divisions:	Department of > Journalism and Mass Communication
Depositing User:	Dr Raju C
Date Deposited:	23 Apr 2021 06:20
Last Modified:	01 Dec 2022 05:25
URI:	http://eprints.uni-mysore.ac.in/id/eprint/16213

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