Fading future of development communication

Agrawal, Binod C and Pandey, Vinod Kumar (2017) Fading future of development communication. Journal of Media and Social Development, 5 (1). pp. 48-59. ISSN 2320-8244

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Abstract

The paper narrates the story of what has been witnessed over half a century while working and researching in development communication for last four decades In the early 70s, social scientists were engaged in social evaluation of one year (1975-76) world famous expereiment and the largest satellite based techno-social initiative for education and development known as Satellite Instructional Television Experiment (SITE) (Agrawal 1981). Briefly this paper aims to describe and discuss what were experiences of development communication over a period of time in India 1. A synoptic analysis is presented to examine as to what happened to development communication as a concept and practice in national and global perspective.2. The effort is to bring out the main features and the diversities in the multi-linear evolution of development communication.

Item Type: Article
Uncontrolled Keywords: Development Communication, SITE, Health Communication
Subjects: A Arts and Humanities > Journalism and Mass Media Communication
Divisions: Department of > Journalism and Mass Communication
Depositing User: Dr Raju C
Date Deposited: 23 Apr 2021 06:16
Last Modified: 12 Jul 2022 07:01
URI: http://eprints.uni-mysore.ac.in/id/eprint/16212

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