Awareness of Health related advertisement: A comparative study of Mysore and Chamarajnagar District

Harshavardhana, B. and Sumangala, C. (2015) Awareness of Health related advertisement: A comparative study of Mysore and Chamarajnagar District. Acme Intellects International Journal of Research in Management, Social Sciences & Technology, 11 (11). ISSN 2320 – 2939

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Abstract

The study aims to identify awareness about health related Social advertisements by respondents from Mysore and Chamarajanagar district. A total of 402 respondents of which 175 (114 male and 61 female) were from Chamarajanagar and 227(91 male and 136 female) were from Mysore district selected through stratified random sampling technique. A structured questionnaire was developed by the first author to identify the awareness of the respondents on health related advertisements. One sample t test was used to find the awareness level of the people and Independent samples t test was used to find out the difference between the respondents on various demographic variables. Results revealed that the selected sample had higher levels of awareness than the expected level. Further the results revealed that the awareness of respondents on health related advertisement to be similar among male and female; urban and rural; Mysore and Chamarajanagar districts as there was no significant difference observed among them.

Item Type: Article
Subjects: G Commerce > Management Science
Divisions: Yuvaraj college
Depositing User: Users 23 not found.
Date Deposited: 29 Mar 2021 08:06
Last Modified: 29 Mar 2021 08:06
URI: http://eprints.uni-mysore.ac.in/id/eprint/15795

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