Rashmi Kumari, A and Nagaraja, S (2016) Impact of radio Siddhartha community radiostation on the integrated development of Tumkur taluk - A Sociological study. Journal of Media and Social Development, 4 (4). pp. 70-79. ISSN 2320-8244
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Abstract
In the Indian context community radio has great possibilities of creatingimpact on society. India being a country of villages,rural populationbeing predominantly engaged in different categories of employment,find it convenient to listen to the radio for both information andentertainment. Such a need can be effectively satisfied by the communityradio stations. Our study focuses on understanding how the programmesare designed and their impact on the community of Tumkur taluk. Thestudy was conducted in Tumkur taluk of Tumkur district in Karnatakastate. Tumkur was selected because the community radio station servicesare reaching the people through direct broadcasting, narrowcastingand web streaming in this taluk. 80 respondents were selectedpurposively for the study through non-probability sampling technique.Questionnaire and interview schedules were used for data collection.The overall impact of community radio indicated that more changeshave occurred in lifestyle and local culture of the respondents. Thiskind of research would help the researchers to understand howcommunity radio plays an important role in integrated development.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Community Radio,impact, programmes, development. |
| Subjects: | A Arts and Humanities > Sociology |
| Divisions: | Department of > Sociology |
| Depositing User: | Dr Raju C |
| Date Deposited: | 11 Jul 2022 10:36 |
| Last Modified: | 11 Jul 2022 10:36 |
| URI: | http://eprints.uni-mysore.ac.in/id/eprint/15794 |
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