Use of new media by the young in India:need of parental mediation

Rajesh Kumar (2016) Use of new media by the young in India:need of parental mediation. Journal of Media and Social Development, 4 (1). pp. 26-39. ISSN 2320-8244

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With increasing access and use of Internet enabled services inIndia, the social ramifications of these technological tools and servicescome to the center stage of discussion. Today, the Internet driven new/digital media is not only an information resource or an entertainmenttool but also a virtual platform or an assembly of people. People formonline groups to discuss issues, chat and socialise among themselves,anonymously at times. This virtual platform may be enriching andconvenient for social interactions, business and marketing, but certainage groups, particularly the young between the age group of 14-18years are vulnerable to such platform assemblies. Here comes the roleof parental mediation. Parental mediation may be in the form ofsolicitation for better and beneficial uses, counseling and interveningin the use of these technological tools and services to ensure the youngone’s online safety and also to facilitate optimum utilisation of thesetools and services. This article puts an analysis of parental monitoringof Internet driven new/digital media by the young. While referring todifferent studies and experiences around the world, an attempt hasbeen made to explain the need for parental monitoring in Internet usesby the young. It has been concluded that the young in India do needsome form of parental monitoring in their use of new/digital media toolsand services.

Item Type: Article
Uncontrolled Keywords: Social media, youth, parental monitoring, digital media, onlinegroups.
Subjects: A Arts and Humanities > Journalism and Mass Media Communication
Divisions: Department of > Journalism and Mass Communication
Depositing User: Dr Raju C
Date Deposited: 08 Mar 2021 09:53
Last Modified: 08 Mar 2021 09:53

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