The contributions of psychological science to media research: A historical outline

Eswara, H. S. (2016) The contributions of psychological science to media research: A historical outline. Journal of Media and Social Development, 4 (1). pp. 3-11. ISSN 2320-8244

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Abstract

This paper throws insight into integration of two academic disciplines and endeavours to identify the psychological inputs to communication theorizing and media research. Communication research became a major preoccupation of psychologists from the beginning of20th century, when psychology had almost established itself as a scientific discipline and communication was making its beginning as a subject worthy of academic consideration. The early application of psychology for the understanding of communication behavior can be traced back to the field of advertising. A synthesis of behavioral and cognitive psychology provided a basic framework. It is in the area of study of attitude formation and change that psychologists have made significant contributions to media studies—the role of media in formation and change of attitudes, opinions and beliefs. Besides persuasion research another area of media research which has greatly attracted psychologists is media violence. These research initiatives culminatedin the emergence of new branch of psychology, namely Media Psychology, which in India has great potential for research and placements, and introduction of courses in the Universities must be given an academic priority.

Item Type:	Article
Uncontrolled Keywords:	Communication research, psychology, behavior, advertising,cognitive psychology, attitudes, media violence, media psychology
Subjects:	A Arts and Humanities > Psychology
Divisions:	Department of > Psychology
Depositing User:	Dr Raju C
Date Deposited:	08 Mar 2021 09:44
Last Modified:	12 Jul 2022 06:28
URI:	http://eprints.uni-mysore.ac.in/id/eprint/15762

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