Kannada popular press:an appraisal of tabloid culture

Aroli, Ramesh (2015) Kannada popular press:an appraisal of tabloid culture. Journal of Media and Social Development, 3 (1). pp. 3-19. ISSN 2320-8244

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Abstract

Indian language press in the post-Emergency periodunderwent a quick politicization and witnessed a shift (though nota ‘print revolution’) which was also part of the ongoing socio-culturaldemocratisation of the nation. And the scene in Karnataka was notdifferent. The Eighties had to witness a political conflict andinstability that was mirrored in media too. Various rational andliterary groups that emerged in the decade engaged themselves withdifferent formats of print journalism addressing this transition; whichwere popular in nature but political in terms of content. This paperintends to explore the factors that boosted the tabloid publicationsin Kannada and their effort to democratise the news coverage whichis fundamental to the process of democratic print practices. Tabloidpress, due to popular appeal has been considered as a ‘low’, ‘yellow’or ‘unproductive’ journalism. Though Kannada has a flourishingtabloid press which is rhetoric and speaks to either semi-literates or‘ordinary people’, it is rarely considered as a subject of academicstudy. With all criticism, subject needs to be studied considering thesocio-political factors of the time and its cultural implications ratherthan looking at the institutional chronologies provided by the state.Most importantly, as it is suggested by scholars (John Fiske, GripsrudBecker, Jönsson and Örnebring, Griffin-Foley), that in the currentmoment “scholarly debates about the production, values and ethics and consumption of tabloidized media can most fruitfully take placein an interdisciplinary arena; an arena in which we can bring togetherpast and present critical thinking in journalism, media and culturalstudies around the articulation of the popular in the contemporarymedia landscape”.

Item Type: Article
Uncontrolled Keywords: Popular press, tabloid cultureand Kannada magazines
Subjects: A Arts and Humanities > Journalism and Mass Media Communication
Divisions: Department of > Journalism and Mass Communication
Depositing User: Dr Raju C
Date Deposited: 26 Feb 2021 11:36
Last Modified: 12 Jul 2022 05:37
URI: http://eprints.uni-mysore.ac.in/id/eprint/15739

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