An Analytical Study on the Role of Media in Promoting Higher Education among Rural Students

Prashanth, V. and Premavathi (2014) An Analytical Study on the Role of Media in Promoting Higher Education among Rural Students. Journal of Media and Social Development, 2 (4). pp. 59-69. ISSN 2320-8244

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India during the last two decades has seen substantial improvements in social, economic, education and other sectors.There is a tremendous growth in education fuelled by Liberalization, Privatization and Globalization. Education a sector which is essential for development is confronted with regional divide towards access in the benefits more so towards higher education.Indian higher education system is facing four broad challenges as of now; the supply-demand gap, the low quality of teaching and learning, constraints on research capacity and innovation and uneven growth and access to opportunity. The researchers strongly believe that media has a potential to bridge the gap in a right way. The current study aims to analyse the level of understanding about higher education among the rural parents. And also tries to identify the role of media in aiding rural students for accessing higher education and its role in promoting higher education. The study uses survey method through structured questionnaire where 160 respondents from three taluks of Bangalore Rural District were selected for the purpose.

Item Type: Article
Uncontrolled Keywords: Higher Education, Mass Media, Perception, RuralParents
Subjects: A Arts and Humanities > Political Science
Divisions: Department of > Political Science
Depositing User: Dr Raju C
Date Deposited: 25 Feb 2021 11:47
Last Modified: 25 Feb 2021 11:47

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