Usage of Mobile Communication for Sustainable Agricultural Development in Karnataka, India

Kakade, Onkargouda and Kolar, Tahmeena Nigar Sultana (2014) Usage of Mobile Communication for Sustainable Agricultural Development in Karnataka, India. Journal of Media and Social Development, 2 (3). pp. 13-20. ISSN 2320-8244

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Abstract

The present study reveals the access of mobile technology for sustainable agriculture development in Karnataka. In the context of Indian agriculture, mobile technology has been a vital component in the recent years. The technology helps farmers to obtain updates on the market prices; finance and education, making it possible to monitor resources, track products etc. The Kisan Call Center empowers farmers and people living in rural India with pertinent and high quality information and services through affordable communication network in a sustainable manner. This paper is based on the research study which examined the possibilities and the potential of mobile communication, its style of functioning, services, language and need of farmers, with the help of a structured interview schedule. For collection of data, multi stage sampling technique was used. The study includes four districts in Karnataka state i.e. Koppal, Udupi, Kolar and Bijapur. From each district 45 farmers formed the study sample thus constituting a total sample of 180. The study showed that the maximum number of farmers use mobile phones to get information regarding seeds and crops, plant protection measures for pest and disease control etc. The study also identified that mobile technology is a credible source in disseminating information on sustainable agriculture to farmers.

Item Type: Article
Uncontrolled Keywords: Mobile communication technology, farmers, sustainableagriculture, development, information.
Subjects: A Arts and Humanities > Journalism and Mass Media Communication
Divisions: Department of > Journalism and Mass Communication
Depositing User: Dr Raju C
Date Deposited: 25 Feb 2021 11:17
Last Modified: 01 Jun 2023 10:50
URI: http://eprints.uni-mysore.ac.in/id/eprint/15732

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