The online public in India: an analysis of BJP’s online election campaign

Sudhir Selvaraj, M. (2014) The online public in India: an analysis of BJP’s online election campaign. Journal of Media and Social Development, 2 (2). pp. 21-26. ISSN 2320-8244

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Abstract

The 2014 general elections in India were significant for a number of reasons. One of them was the widespread use of social media by many of the parties in their campaigns. This essay is not an analysis of the effectiveness of social media used by politicalparties in the campaign. It is the examination of the social media campaign used by the Bharatiya Janata Party -BJP for the national elections in India in 2014 and how this has created an effective ‘public’, as defined by Michael Warner. The essay will examine online platforms such as Facebook, Twitter, You Tube and the BJPs community organizing website -Mission 272+ to demonstrate this.

Item Type:	Article
Uncontrolled Keywords:	Tweeter, Facebook, BJP,AAP, Elections, SocialMedia, Mission 272
Subjects:	A Arts and Humanities > Political Science
Divisions:	Department of > Political Science
Depositing User:	Dr Raju C
Date Deposited:	20 Feb 2021 09:44
Last Modified:	20 Feb 2021 09:44
URI:	http://eprints.uni-mysore.ac.in/id/eprint/15711

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