Children and television:the family context of media

Useb., N. Neelima (2013) Children and television:the family context of media. Journal of Media and Social Development, 1 (2). pp. 115-124. ISSN 2320-8244

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Abstract

Television viewing is not an isolated experience for thechild. Much of the viewing occurs, and is influenced by the child's larger social environment. However, most of the research on children and television has not focused attention on this aspect, while pursuing a two-dimensional approach. Television has either been examined to determine its impact on the learning and behavior of the child or characteristics of the individual child have been examined as influences on how television messages are attended to, comprehended and used. These two approaches focus completely on the individual child's cognitive sophistication, interests, and motivations. They rarely place the child in the larger social context (Pinon, Huston and Wright, 1989). Since much of children's viewing occurs in the social context of family or friends, it is important to examine the impact of these influences on their viewing behavior. Family is the first socializing agent for children and as such, along with affecting various other developmental areas, it also influences children's television viewing. This study therefore examines how the various characteristics of the family and its members are important determinants of children's television viewing. It presents the results of a survey conducted among 400 children in Tirupati in Andhra Pradesh. It establishes the fact that the family has an important role to play in determining children's television viewing and also affects certain correlates of television viewing.

Item Type:	Article
Uncontrolled Keywords:	Children, Television, Family, Socialization, Mediaenvironment
Subjects:	A Arts and Humanities > Journalism and Mass Media Communication
Divisions:	Department of > Journalism and Mass Communication
Depositing User:	Dr Raju C
Date Deposited:	04 Feb 2021 10:21
Last Modified:	04 Feb 2021 10:21
URI:	http://eprints.uni-mysore.ac.in/id/eprint/15695

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