Role of Folk Media in Rural Development

Usha Rani, N. (1994) Role of Folk Media in Rural Development. Third Concept, 8 (94). pp. 1-6.

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Generally folk media represents those arts which is inherited by a homogenous segment of the society through oral transmission. Today the development planners have realised that culture, values and beliefs are not impediments to development. On the contrary they facilitate development. Folk media are cultural institutions transmitting values, thoughts, norms, beliefs and experiences in the society and it has been carrying on this function of transmission for ages with impeccable effect. Today development is more qualitative than quantitative with attention being paid on participatory democracy. It is in this perspective that one cannot ignore folk media which exemplifies participatory approach. An analytical study of the use of the folk media in rural development by the information and Publicity wings of both Central & State Governments in Karnataka makes interesting revelations. Usually the field offices prefer to tread on the beaten path. Shockingly these units spend less than one paisa per person which calls for a reappraisal of the financial aspect of these government agencies if they have to effectively deliver goods. The dismal performance of governmental agencies has prompted NGOs and other voluntary agencies to tap folk media in support of development. Thus folk art has prospered under the patronage of common man rather than rulers. It survives only when it is given freedom to express itself as it is a creative medium.

Item Type: Article
Subjects: Social Sciences > Journalism & Mass Communication
Divisions: PG Campuses > Manasagangotri, Mysore > Communication & Journalism
Depositing User: Ambika P Patil
Date Deposited: 11 Sep 2013 09:34
Last Modified: 11 Sep 2013 09:34

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