The role of Television advertisement in women in India and Iran: A comparative study

Bebsodeh, H. and Joseph, K. J. (2013) The role of Television advertisement in women in India and Iran: A comparative study. International Journal of Social and Economic Research, 3 (3). pp. 298-313. ISSN 2249-6270

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Abstract

The television has been the centre stage issue in the media debate. Today, television has become an all pervasive medium of communication. The role of television as a medium of communication and advertisement is subjected to extensive research across the globe. Television and other media of communication are part of external environment that have a bearing on the personality of women. Advertising has promotional, educative, economic and social dimensions. Women are influenced by the advertisement promises of products that they will get something special to renovate their life. The study underlines the multi-faceted utility and impact of television advertising in Iran and India from women's point of view. The attitude of women in India and Iran towards television advertising is quite positive and most of the respondents have accorded high and moderate priority for television advertising, which disseminated different kinds of messages and services useful to women. The analyses revealed the perception of women about advertising in general and television advertising in particular with special reference to Iran and India.

Item Type: Article
Uncontrolled Keywords: The Role of Television in Communication and Women and Scientific Study and Study on Women and Television and Television Viewing Behaviour Pattern of Women
Subjects: A Arts and Humanities > Journalism and Mass Media Communication
Divisions: Department of > Journalism and Mass Communication
Depositing User: Arshiya Kousar
Date Deposited: 30 Dec 2019 06:14
Last Modified: 30 Dec 2019 06:14
URI: http://eprints.uni-mysore.ac.in/id/eprint/10335

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