challenges of social media in tourism management

Ghaleb saeed, Hesham Mohammed and Gurusiddaiah, C. (2018) challenges of social media in tourism management. International Journal of Business and Management Invention (IJBMI), 7 (8). pp. 45-47. ISSN 23198028

[img] Text (Full Text)
challenges of social media.pdf - Published Version
Restricted to Registered users only

Download (288kB) | Request a copy
Official URL: https://www.ijbmi.org/papers/Vol(7)8/Version-2/F07...

Abstract

Media today has progressed into a multi-faceted force that has become an integral part ofcontemporary life and culture. Media have cut across all barriers tocommunication and participation because of revolutionary communication technologies and applications. In the present time, there is a convergenceof media. Multi-media applications have become a new way of life. Media intervention for Tourism Development has become an essentialaspect ofboostingtourism in modern times. Tourism Development is an essentialcomponent of national developmentalso. Tourism management is increasingly taking on the dynamics of new digital technologies, as they communicate the initiatives through corporate websites, social media platforms, and other interactive channels.TourismDevelopment is not limited to increasing the number of hotels, restaurants, and othernecessary infrastructural facilities and services.It isfar more about creating theculture of tourism and the waypeople perceive it. In doing so,themediaplays an important role.The issues of workforcecompatibility arethe most crucial factor in the adoption of social media.They arefollowedby lack of resources, infrastructures, financial as well as lack of commitment from management. Therefore, understanding,how the mediaworks are imperative regarding the desire to use this knowledge to promote tourism management inmodern times

Item Type: Article
Subjects: A Arts and Humanities > History
Divisions: Department of > History
Depositing User: LA manjunath user
Date Deposited: 26 Nov 2019 10:41
Last Modified: 04 Aug 2022 07:29
URI: http://eprints.uni-mysore.ac.in/id/eprint/10160

Actions (login required)

View Item View Item